A Peek Inside Our Product Development Process: Patterned Robes

Meet your new robes with a twist! We’re so excited to launch our Collection of Patterned Robes—especially after our limited edition pattern with India Amory sold out in 24 hours last year!

Patterned robes give you something a little bit more playful and fashion-forward for towel time—something you can really #enjoythestay in. And now more than ever, making space for joy in the small moments is important to us.

Since variety is the spice of life, we're launching with multiple patterns. All made with love, all quality you can feel. A lot of hard work went into these robes. Here, we’ll get into the different patterns, the design process, and how we made these printed robes the softest and fluffiest out there...

Parker - our classic stripe available in blue and white.

Gigi - our fun, fresh geometric.

Tullie - inspired by our love for block print florals. 

Step 1 - Inspiration

Step 2 - Design


Step 3 - Development and Sampling

Step 4 - Finalizing the assortment + placing a purchase order

 Step 5: Post Purchase Evaluation

We’re so excited to bring these patterned robes into the world, and see you all wrapped up in them! We can’t wait to see the way y’all personalize them and find comfort in their luxury #enjoythestay.