India Amory brings a lot to the literal and figurative table. Their beautiful block print linens are the perfect accent to a room and create the ideal setting for a dinner party. When we first met the founder, Julia, we clicked instantly. Both Weezie and India Amory celebrate making every day a special occasion—from table top to towel time.
A few conversations turned into a collaboration. We created a limited edition robe that marries the aesthetics and qualities of both brands into an item that will bring one-of-a-kind luxury to your life. And they all lived bathily ever after.
We sat down with Julia to learn a bit more about her, her business and how she embraces #enjoythestay.
Where did you grow up and where do you live now?
I grew up in New York City and went to the same girls school for all 13 years. My daughter is a fourth generation New Yorker on both my side as well as my husband's. I haven't ventured too far - we're still based in NYC but split our time between there and Southampton.
Tell us a bit about your family.
I've been married to my husband, Minot, for three years now. We have a devious dachshund named Grace and a rescue lab named Hudson who I brought home while Minot was on the golf course. And of course our sweet baby girl who joined us in June - Honor, who we call "Honey."
How and when did the idea for your business, India Amory, come to you?
Growing up I painted, spent weekends at MoMa and the Met, and took classes at FIT and Parsons - I even submitted my painting portfolio when I applied to college. All this, and yet I somehow ended up in finance. Working in finance gave me the fundamental tools I would later need to combine my visual acumen with some semblance of how to run a business. Six years into working for a large investment firm, working on biotech IPOs, Minot and I got engaged. As we were planning the wedding and I was searching for printed fabric to use for tablecloths, I stumbled upon the idea of having custom block print fabric made - three years later I'm still working with that first supplier. I was so pleased with how the tablecloths turned out (Blue Fleur Provencale was the pattern) that I had six more patterns made and three months later launched the website. And here we are now...
"As we were planning the wedding and I was searching for printed fabric to use for tablecloths I stumbled upon the idea of having custom block print fabric made - three years later I'm still working with that first supplier."
We take such inspiration from your prints. Where do you find inspiration for new designs?
I generally find that I burn out on colors and then get all excited about something new. I was a true blue girl for a while and now I'm VERY into green - I generally get really jazzed about a particular hue before the pattern is developed.
What have you found most challenging and rewarding about running your own business?
Working in finance you're trained to execute in a very prompt and efficient way - no nonsense, no excuses, no fluff. I've had to adjust my approach when working with creatives, learning to be sensitive to the fact that others may not be as decisive or confident in their design choices. I've also been challenged by the need to create boundaries and parameters as an entrepreneur - even though it may seem I share a lot on Instagram, it's just a tiny portion of my real life! That being said, the rewards are endless and l feel very proud of what I've built over the past few years. Of course, the greatest luxury it affords me is not being a part of corporate culture anymore (yup, I said it).
"The rewards are endless and I feel very proud of what I've built over the past few years."
We had so much fun collaborating with you on our limited edition robe! Tell us a little bit about the partnership from your perspective.
I've been a huge fan of Weezie since its inception - Lindsey and Liz and I connected last Spring and after picking one another's brains about all things related to building our respective brands, we came to the realization that a collaboration was an obvious and fun choice for us both. The Blue Spot pattern is one of our very first and most popular patterns and brand identity was important to us as we venture into the world of partnerships. We are beyond thrilled with how fabulous this robe is and think it really fills a unique hole in the market - it's special because I can say with all honesty you'll be hard pressed to find something like it anywhere aside from Weezie!
"A little bit of luxury can go such a long way in your everyday life - and for me it is such a mood elevator. It's important to me to have fresh flowers at all times (even if they're just from the bodega) and I am a true hoarder of beautiful linens and towels."
How do you #enjoythestay on the daily?
Well, firstly by living in my Weezie x India Amory robe! A little bit of luxury can go such a long way in your everyday life - and for me it is such a mood elevator. It's important to me to have fresh flowers at all times (even if they're just from the bodega) and I am a true hoarder of beautiful linens and towels. Short of renovating, buying a Weezie starter pack is the fastest way to give your bathroom a facelift. I feel the same way about throwing two new printed pillowcases on my otherwise white bed, or adding a new tablecloth to my dining room.
We know from experience that you know how to throw a great dinner party. Tell us about your dream dinner party.
I'm throwing a party for my husband's birthday in a few weeks and it pretty much sums up my dream scenario - giant pizza party with a side of raw bar and 30 of our closest friends who are warm, funny and unfussy. I hate for entertaining to be stressful. For a party like this, I generally set up a bunch of round tables with flowers and hurricanes, and serve dinner buffet-style so that people can sit wherever they want. If I'm doing a seated table and it's a more formal event, I really like to seat people thoughtfully and I always split up couples - call me old fashioned, but I think putting someone next to another person who will add value to their life is a really nice thing to do (if I catch you moving place cards around at a wedding I'll likely tell you my thoughts....)
"I hate for entertaining to be stressful. For a party like this, I generally set up a bunch of round tables with flowers and hurricanes, and serve dinner buffet-style so that people can sit wherever they want."Time for quickfire!
Current Brand Crush
- Classic brand: I get so much inspiration from Oscar de la Renta - be it ballgowns or home decor.
- New brand: I love what Markarian is doing right now - there's such a romantic (and historical) quality to their necklines that's really theatrical yet still wearable.
Last show you binge watched?
- The Last Czars on Netflix - I'm obsessed with both French and Russian History.
Favorite interior design Instagram to follow right now?
- Mario Buatta (@mariobuatta) seems to have risen from the grave because someone has taken over his Instagram and I'm here for every minute of it.
- Bubble bath or shower? Is this even a debate!? Bubble Bath
- Wallpaper or paint? Wallpaper (although there is such a thing as too much and I once went WAY overboard when permitted to decorate part of my parents' farm - I had to live with the insane combos for years - proceed with caution)
- Towel bar or hook? Towel bar - so I can show off my towels!
- Towel time sips: tea or tini? Tea at 4, tini at 5!
- Long or short robe? A robe hoarder needs both!
- Weezie towel piping color and embroidery style of choice. Honey has light blue piping and thread with River embroidery that reads "Honey," which I love for Southampton. I have Prince embroidery in sand piping and thread in NYC which makes me feel very adult and sophistique!
Last but not least, your towel time is:
- Morning or evening? Both
- Quick, no nonsense or long and lingering? It takes all types
- With your cell phone or with a book? Dream: book, Reality: cell phone
- Face mask or clean face? Face mask to get clean face