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Based in Charlotte, NC, Byrdie Golf Social Wear is a company who, in their words, is bridging the gap between modern fashion and performance wear. Founded by friends and entrepreneurs Hayden Shoffner and Rachelle Wates, the brand takes its inspiration from the founders' grandmothers, who taught them both a love of the game and an appreciation for maintaining one's personal style all the way through to the 19th hole.

A collab between Byrdie and Weezie seemed like a no-brainer– after all, having a towel handy on the links is a necessity, just like having a look that makes a seamless transition from the golf course to whatever's happening afterward.

Tell us a little about yourself, Hayden and Rachelle!

The two of us met while working retail in Charlotte, NC. Although there is a slight age difference between us (Rachelle is 31; Hayden is 27), we hit it off immediately! Since the beginning, we have bonded over our love for fashion, a good cocktail, favorite restaurants around the country, and most importantly: golf!

Both of us grew up playing golf with our grandmothers who were uber chic and passionate about never compromising fashion for performance, which is how Byrdie came to be what it is today!

What keeps you busy? / What fun projects do you have coming up?

Lately, we've been living out of our suitcases, which we love! We have a busy trunk show schedule, which allows us to meet the women buying the collections, and better understand who our client is– which we think is so important for a young brand. For the first time, this October, we are heading to Round Top, TX for a pop-up, which we are so excited about!

How do you slow down and #enjoythestay?

Even though we love having a busy travel schedule, we love being home with family and friends, which typically includes a round of golf. Both Rachelle's husband and Hayden's fiancé are avid golfers, so you can find us on the course together often.

Current brand crush?

Bury us in Khaite! Khaite's collection is effortlessly chic, and transcends time. We fell out of our seats watching her latest show from NY Fashion Week!

Favorite interior designer, or design inspo on Instagram right now? 

James Farmer is always a fan favorite here at Byrdie. His use of pattern mixing is beyond charming and so cozy! He makes every home a house you want to have a staycation in.

Towel Time dreaming: favorite place you've traveled, and why?

We both feel so at home in the English countryside. From Cotswald to Surrey, we love the pace of life, the fashion, the decor, the people, and the most beautiful landscapes.

Towel Time entertainment: last show you binge-watched, last book you read, or last podcast episode you really loved?

We are obsessed with Shrinking and are desperate for a second season to come out. It is the perfect balance of laughing until you cry and crying until you laugh– a must-see! We also cannot put down Lessons in Chemistry by Bonnie Garmus.

Quick takes:

Bath or shower?: Love a bubble bath!

Towel time: quick and no-nonsense, or indulgent?: Indulgent, always.

Your favorite Weezie: Our makeup towels!

Weezie you're gifting, and to whom?: We live in our Weezie robes, which make the best birthday gifts for our girlfriends!

Famous last words (your mantra, or the best advice you've ever received): Work hard and stay humble!


Thanks, Hayden and Rachelle!

Shop limited-edition Byrdie Golf Social Wear x Weezie here, and our Golf Towels here.

About the Author

Liz Eichholz

Liz Eichholz

Co-Founder & Creative Director
University of Georgia, BFA, Graphic Design
11 years of experience