So what’s the deal with GSM? Does higher GSM mean a better-quality towel?
GSM refers to grams per square meter — basically, it’s a number that tells you how many grams of cotton are in each square meter of your towel. Just like thread count was once thought to be the ultimate metric for sheets and bedding, GSM can be misinterpreted as the mark of a better towel. What it really means is a heavier towel.
To us, a truly superlative towel comes down to several different factors. Some details (like the material and the feel) are more perceptible, while others (how the cotton is spun, for instance) are strictly for the towel-obsessed among us … IYKYK. In the end, GSM, or towel weight, is a matter of personal preference. Some people like a thinner towel, others like 'em thick.
At Weezie, we set out to eliminate the guesswork by striking the perfect balance: a super-plush towel that won’t still be damp in the morning.
Stay tuned — more towel talk to come.