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At Weezie, we believe there is literally no better feeling in the world than stepping out of the shower or bath – and stepping right into a plush towel, or wrapping yourself up in the softest robe. But even if you invest in the coziest, best luxury towels, the challenge then becomes keeping them that way. 

We know it’s hard, and that a lot of the conventional wisdom out there about washing towels is confusing (or just plain wrong!). Our friends at House Beautiful agree -- there’s just too much-outdated info out there! So they invited our co-founder, Liz Eichholz, to give some of her best pro-tips on keeping your towels in their best shape. 

Here are some of her golden rules…  

  • When to wash your towels: After 3-5 uses 

  • How to wash them: Wash towels with towels on the cold cycle, skip the bleach, and separate by color. And when it comes to detergent, use only the suggested amount, especially for your colorful towels. "Overdoing it on the laundry detergent can lead to your towels turning a slight grey-ish color, losing their bright white hue," Liz told House Beautiful

  • Drying: You’ve probably been told to throw your towels into a hot dryer with a couple of dryer sheets to keep them soft – don’t! Here’s Liz’s advice: "Your towels will last longer if you dry them on low heat, as high heat damages the cotton fibers. Depending on your dryer, you might have to send your towels through more than once, but, I promise, it will be well worth it!" And the fabric softener from dryer sheets actually interferes with your towel’s absorption properties, making them lose their softness. 

  • Preventing mildew: If your towels start to smell mildewy even after you’ve washed them, try storing them hanging up, instead of folded in a closet. That’ll help with the airflow. And if all else fails, Liz has a fix for that, too: "I always suggest washing those towels with 1 cup of white vinegar and ½ cup of baking soda; the vinegar breaks down buildup while the baking soda neutralizes odor.” 

  • When to replace your towels: Liz knows it’s time to shop for new towels when it starts to smell musty even after the vinegar-and-baking-soda trick. For towels you use all the time, that’s usually around 1-2 years.

Read more from House Beautiful. And if you’re realizing it’s time to replace your old towels with new luxury towels, shop Weezie. :-)

Don't just take our word for it. We are so lucky to have amazing customers who share their love for Weezie

"They’re soft and beautiful, super absorbent, and no matter how many washings, always look brand new."

About the Author

Liz Eichholz

Liz Eichholz

Co-Founder & Creative Director
University of Georgia, BFA, Graphic Design
11 years of experience